We are committed to promoting greater representation of artists from historically underrepresented groups throughout our product development and artist selection process.

As part of this commitment, we aim for at least 20% of the artists featured in our products to come from underrepresented communities.

As of 2026, our percentage is 15.2%, and we are working toward reaching our 20% goal by 2028.

We actively seek to include artists from a wide range of backgrounds and experiences, including:

• Women
• Indigenous artists
• Artists from diverse cultural and ethnic communities
• LGBTQ+ artists
• Artists with disabilities
• Other historically marginalized groups

Some of the initiatives we have undertaken include:

• Creating a Women in Art collection of journals and magnetic bookmarks featuring Frida Kahlo, Tamara de Lempicka, Suzanne Valadon, Berthe Morisot, Mary Cassatt, and many more.

• Developing products entirely dedicated to women artists, including our Women in Art Coloring Book and Women in Art Memory Game.

• Featuring artists of color such as Alma Thomas across our enamel pins, tote bags, journals, and magnetic bookmarks, and Faith Ringgold in our American Art Coloring Book.

• Including artists with disabilities, such as Canadian folk artist Maud Lewis, in our puzzle collection.

• Featuring Indigenous artists, including Norval Morrisseau, in our Canadian puzzle collection.

Representation is an ongoing journey. We regularly review our practices, evaluate our progress, and adapt our approach to help build a more inclusive and representative artistic landscape.