Today is Art Day partners with designer Gabriel Soares to bring Van Gogh’s Dream to the market


April 13, 2023 - QUEBEC CITY, CANADA – Designer toy enthusiasts have a new collectible to look forward to this year: award-winning manufacturer Today is Art Day has partnered with Brazilian designer Gabriel Soares to create a limited-edition art toy depicting Vincent van Gogh in his bedroom in Arles.


Inspired by the Dutch Post-Impressionist artist and his famous Bedroom in Arles series of paintings, the vinyl collectible features the artist gazing out his window, sitting on his bed after a long day of work with his shoes by his bedside.


Titled Van Gogh’s Dream, the designer toy highlights Van Gogh’s desperate will to become an established artist, a status he will only reach years after his death in 1890.


“This design is my tribute to Van Gogh” says designer Gabriel Soares. “I have created this toy to encapsulate all of Van Gogh’s emotion and tireless efforts to become an accomplished artist,” he continues. “I’m excited to partner with Today is Art Day considering their extensive experience in developing products for art lovers and museums.”


“When I saw Gabriel’s design, I could not believe my eyes… You can feel Van Gogh’s emotion!” says David Beaulieu, Today is Art Day founder and CEO. “I immediately reached out to Gabriel so we could bring his magnificent design into a collectible piece for fans around the world”.


“I feel a bit nostalgic with this project,” Beaulieu continues. “The first product we launched in 2017 was a Van Gogh figurine. This new art toy brings back all the excitement and thrill we had when we first started!”


Key information


  • Limited edition: 5,000 units
  • Size: 10” x 7” x 7” (25 cm x 17.5 cm x 18 cm)
  • Material: Vinyl
  • Price: $225 USD
  • Pre-order starts in June
  • Product expected to ship in September
  • Fans can now register for the upcoming presale:


About Today is Art Day

Founded in 2014, Today is Art Day is a fast-growing, Canadian-based company whose mission is to make art history more fun and accessible through whimsical products. The company develops a wide range of gifts and collectibles that focuses on the greatest painters and masterpieces in history. The company is present in over 400 gift stores around the world, including world-class museums such as the Louvre, the Met, the National Gallery, the Van Gogh Museum, the National Gallery of Art, the Getty and many more.


About Gabriel Soares

Gabriel Soares is a Brazil-based concept artist and modeler whose talents span from watercolor to 3D modeling and from oil to digital painting. He has worked on world-famous projects for entertainment companies such as Netflix, Warner Bros Games, Ubisoft and Sideshow Collectibles. He also worked on Klaus which was nominated at the Academy Award for best animated feature film in 2020.



Go back to the Van Gogh's Dream page.