Mission & Purpose
Our Vision
To be a global leader in the design, development and offering of cultural products.
Our Mission & Purpose
We help improve people’s everyday lives by making art, history and culture accessible through playful, thoughtfully crafted products.
Our Values
At Today is Art Day, our values guide our everyday decisions: from what we create to how we collaborate and grow. They are practical principles that shape our products, our relationships and our long-term impact.
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Accessibility
We make art, history and culture more approachable, engaging and present in everyday life.
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Originality
We create products that are unmistakably our own: playful, creative and culturally meaningful.
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Joy
We believe joy, play and beauty are essential. Our products are designed to spark delight, curiosity and emotional connection.
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Respect
We respect the artists, stories and resources behind our products. We are committed to improving our practices over time, with care for quality, people and the planet.