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Old Masters Press release



Quebec City (August 7, 2017) - Today Is Art Day, a popular online arts community, announced today the expansion of its collection of artist action figures with the addition of Leonardo da Vinci, Vermeer and Rembrandt. The three Old Masters join existing figurines, Vincent van Gogh and Frida Kahlo who were stand out hits of the collection after massive success on Kickstarter earlier this year.


Today Is Art Day now seeks funding through Kickstarter for these new additions with a goal of $40,000 CAD before September 6:


Special Features for Each Artist

Besides charming and adorable display items for the office or home, each figurine has unique features:


  • Leonardo has glow-in-the-dark hair, beard and eyebrows allowing customers to spot the Renaissance man in the dark.
  • Vermeer comes with a pair of 8MM pearl earrings referencing his Girl with a Pearl Earring
  • Rembrandt has three sets of interchangeable eyebrows and mouths making it easy to customize his facial expressions based on some of his famous self-portraits.


“We wanted to make a big move to expand the collection and set our sights on three giants of art history,” said David Beaulieu, Today Is Art Day’s CEO and founder. “Each master's contribution to art is so ground-breaking that we couldn’t imagine having this collection without them in it!”


Each action figure is made of PVC (plastic) and stands at 5’’ tall. They include famous masterpieces to be displayed on a mini-easel and 10 interesting facts on the packaging, giving an educational twist to the novelty of a cute figurine.


A media kit is also available.


About Today Is Art Day

Today Is Art Day’s mission is to make art history more fun and accessible to a wider audience. It was founded in 2014 as an art history social media feed on Instagram, Twitter and Facebook. Every day, a new story about an artist or an artwork is shared among the community of more than 65,000 art enthusiasts.  In 2017, Today Is Art Day successfully funded both a Vincent van Gogh and a Frida Kahlo action figure on Kickstarter, accomplishing the first milestones of its Art History Heroes collection of artist action figures.



David Beaulieu

CEO and founder

Today Is Art Day